Facebook and Instagram ads that bring in real leads
Meta Ads reach people before they start searching. Done well, they fill your diary with enquiries. Done badly, they fill your inbox with fake numbers. I set them up for quality from the start.
Meta Ads services
- Setup from £500
- Management from £450 a month
- Pixel and Conversions API
- Lead forms or landing pages
What I do
- Tracking first: Meta pixel plus the Conversions API, so Meta learns from real enquiries even when browsers block cookies.
- Lead quality controls: "higher intent" lead forms, qualifying questions and, where possible, sending lead quality back to Meta so it finds more people like your best customers.
- Audience testing: broad, interest and lookalike audiences, tested against each other instead of guessed.
- Creative testing: clear briefs for images and short videos, with different angles tested to find what makes people stop and act.
- Remarketing: reaching people who visited your site or watched your videos but didn't enquire.
Example: for a private healthcare provider, I generated 1,158 webinar registrations at £1.07 each by testing broad, interest-based and condition-specific audiences against each other, then scaling the winners.
When Meta Ads make sense
Meta works best when your service is visual, you have a clear offer, or you're creating demand people don't search for yet. Examples include cosmetic dentistry, courses and open days, home improvements, and seasonal offers. For urgent needs like emergency plumbing, Google Search usually comes first.
Advertising rules
Meta restricts targeting for some categories, including employment, housing, credit and certain health topics. I know where those lines are and build campaigns that stay inside them, so your account doesn't get flagged.
Often paired with
Common questions
Should I use Meta lead forms or send people to my website?
It depends on your sales process. Lead forms are cheaper per lead but often lower quality. Landing pages cost more per lead but usually convert better into customers. I often test both and judge them on cost per booked appointment, not cost per lead.
Do I need to make videos?
No, but short, simple videos often perform best. Phone-filmed clips of you, your team or your work are usually enough. I'll give you a simple brief.
What's the minimum ad budget you work with?
I recommend at least £750 a month in ad spend, paid directly to Google, Microsoft or Meta. Below that there usually aren't enough clicks to learn what works. Some sectors need more: solicitors usually need £1,500 or more because clicks are expensive. I'll tell you honestly if your budget won't work.
Is there a contract or minimum term?
No lock-in. Management runs month to month and you can cancel with 14 days' notice, with no exit fees. Setup and build fees are paid up front because that work happens at the start.
Find out where your ad spend is leaking
Get a free, no-obligation audit of your Google, Microsoft or Meta Ads. You'll get a written report and a call to walk through it. Use it with me or without me.