PPC pricing
Clear starting prices, a written quote before any work begins, and no lock-in contracts. Your ad spend is paid directly to the platforms and is separate from my fees.
| Service | Price | What's included |
|---|---|---|
| Start here | ||
| PPC audit | Free | Full review of your Google, Microsoft or Meta account, tracking and landing pages. Written report within five working days, plus a call. |
| Google Ads and Microsoft Ads | ||
| New account build | from £600 | Keyword and competitor research, campaign structure, ads, assets, audiences, conversion tracking and launch. |
| Account restructure | from £750 | Rebuild an existing account that's wasting spend, keeping the history and data that's worth keeping. |
| Monthly management | from £450 a month | Weekly optimisation of search terms, bids, ads and budgets, monthly report and call, live dashboard. One platform. Priced by ad spend, see below. |
| Extra platform | from £200 a month | Add Microsoft Ads or Meta Ads to an account I already manage. |
| Meta Ads | ||
| Meta Ads setup | from £500 | Pixel and Conversions API, audiences, lead forms or landing page campaigns, creative brief and launch. |
| Pages and tracking | ||
| Conversion tracking | from £300 | GA4, Google Tag Manager, form and call tracking, and enhanced or offline conversions where needed. |
| Landing page | from £400 | A fast, focused page for one campaign, with tracking built in. |
| Website, up to 10 pages | from £1,200 | A lead-focused small business website, built for speed and search, with tracking and forms. |
Prices exclude VAT where applicable. Final prices depend on the number of campaigns, locations and platforms, and are agreed in writing first.
Monthly management, by ad spend
Bigger budgets usually mean more campaigns, more testing and more time each week, so management is priced by how much you spend on ads each month. This is for one platform. Adding Microsoft Ads or Meta Ads is from £200 a month.
| Your monthly ad spend | Management fee |
|---|---|
| Up to £2,000 a month | from £450 a month |
| £2,000 to £5,000 a month | from £650 a month |
| £5,000 to £10,000 a month | from £900 a month |
| £10,000+ a month | Custom quote |
Every account is different, so you'll get a fixed quote after the free audit. Rolling monthly with 14 days' notice. Ad spend is paid directly to Google, Microsoft or Meta.
How much should you spend on ads?
I recommend a minimum ad budget of £750 a month. As a rough guide for the sectors I work in:
| Sector | Suggested starting budget |
|---|---|
| Plumbers and trades | £750 to £1,500 a month |
| Dentists | £1,000 to £2,000 a month |
| Education and courses | £1,000 to £2,000 a month, more around intake dates |
| Solicitors | £1,500 to £3,000 a month |
Clicks in legal services are among the most expensive of any industry, while local trades are much cheaper. Read the full guide: how much to spend on Google Ads in the UK.
Pricing questions
How much do you charge?
Most clients pay a one-off setup or rebuild fee, then a monthly management fee. Management starts from £450 a month for one platform on ad spend up to £2,000 a month, rising with larger budgets, and new account builds start from £600. The exact price depends on how many campaigns, platforms and locations you need. You'll always get a written quote before any work starts. See the pricing page for the full list.
Is there a contract or minimum term?
No lock-in. Management runs month to month and you can cancel with 14 days' notice, with no exit fees. Setup and build fees are paid up front because that work happens at the start.
What's the minimum ad budget you work with?
I recommend at least £750 a month in ad spend, paid directly to Google, Microsoft or Meta. Below that there usually aren't enough clicks to learn what works. Some sectors need more: solicitors usually need £1,500 or more because clicks are expensive. I'll tell you honestly if your budget won't work.
Is ad spend included in your fees?
No. Your ad spend is paid directly to Google, Microsoft or Meta from your own card. My fee is separate, so you always see exactly what goes on ads.
Why don't you charge a percentage of ad spend?
A percentage rewards spending more, not getting results. For most small and medium accounts, a fixed fee is fairer and easier to plan around. For very large accounts we can discuss other models.
Not sure which you need?
Start with the free audit. You'll get a clear recommendation and a fixed quote, with no pressure to go ahead.