Who I work with
Any business where paid ads can make more than they cost. These are the sectors where I have the deepest experience, but they're not the only ones I work with.
- E-commerceGoogle Shopping, Performance Max and Meta Ads for online shops, measured on revenue.
- Private healthcareClinics and private health services, tracked to booked patients.
- DentistsImplants, Invisalign, cosmetic and emergency appointments for private dental practices.
- SolicitorsDivorce, family law and settlement agreement enquiries.
- Education and tutorsCourse enrolments for colleges and training providers, and new pupils for tutors.
- Plumbers and tradesEmergency call-outs and booked jobs for plumbers, heating engineers and home services.
Work in another sector? I've also run campaigns for B2B software, financial services and non-profits. Tell me about your business and I'll tell you honestly whether ads are likely to work for it.
Results from campaigns I've led
Client names are kept private. These come from accounts I ran or led at agencies and in-house teams.
| Sector and channel | What happened |
|---|---|
| Professional servicesLead generation, Google Ads | Conversion rate doubled from 4.4% to 8.8%, with 1,965% ROI. Won Best Use of Digital in Professional Services at the Digital Impact Awards 2024. |
| EducationCourse enquiries, paid search and social | Cost per acquisition of £22.41, 53% below target, with 1,146% ROI. Won Gold for Best Use of Digital in Education at the Digital Impact Awards 2025. |
| Healthcare software (B2B)Google, Meta and LinkedIn | Over £73k of qualified sales pipeline from £6.6k of ad spend. Landing page conversion rate lifted from 3% to 7%. |
| Private healthcareMeta Ads | 1,158 webinar registrations at £1.07 each, by testing broad, interest-based and condition-specific audiences. |
| Home products e-commerceGoogle Performance Max | £20k to £25k revenue from £2k to £3k of ad spend in the first month, roughly 7 to 12 times return on ad spend. |
| Global outdoor apparel brandMulti-market search, agency side | Spend reduced by 12% while profitability rose 23%. |
Find out where your ad spend is leaking
Get a free, no-obligation audit of your Google, Microsoft or Meta Ads. You'll get a written report and a call to walk through it. Use it with me or without me.