Google Ads and Meta Ads for dental practices
A single implant or Invisalign patient can be worth thousands. I build campaigns around the high-value treatments you want more of, and track every enquiry through to a booked consultation.
Treatments I advertise
- Dental implants
- Invisalign and clear aligners
- Composite bonding and veneers
- Teeth whitening
- Emergency appointments
- New private patients
Why general dental ads waste money
Many practices run one campaign for "dentist" and wonder why the phone fills with NHS enquiries and check-up price shoppers. People searching for implants, Invisalign or emergency care behave differently, need different ads and should land on different pages.
How I run dental campaigns
- One campaign per treatment, each with its own budget, so your best-value treatments get the most investment.
- Negative keywords for searches you don't want, such as "NHS dentist" if you're fully private, "free", "jobs" and "dental nurse course".
- Tight local targeting around your practice, based on how far patients realistically travel for each treatment. People travel further for implants than for a check-up.
- Treatment landing pages with prices or finance options, before-and-after policy compliance, reviews and an easy way to book a consultation.
- Meta Ads for cosmetic treatments, where visual results and finance offers create demand, with lead forms that ask the right qualifying questions.
- Call and booking tracking, ideally linked to your practice management or booking system, so we measure consultations booked, not just clicks.
Staying inside the advertising rules
Dental advertising has to follow the General Dental Council's standards and the UK advertising code (CAP Code): no misleading claims, clear pricing and careful use of testimonials and before-and-after images. Botox is a prescription-only medicine, so it can't be advertised to the public by name. I write ads and pages with these rules in mind, though final clinical claims should always be checked by your practice.
Healthcare experience
I've worked in-house on paid media for private healthcare, with tracking from first click to booked patient through Google Ads, Meta, GA4 and Salesforce. That includes offline conversion imports and call tracking, the same setup that makes dental campaigns measurable.
Common questions
How much should a dental practice spend on Google Ads?
Most private practices should start at £1,000 to £2,000 a month, split across the treatments they most want to grow. Implant and Invisalign campaigns usually justify more spend because each patient is worth more.
Can you advertise to NHS patients?
You can, but most practices I'd work with want private patients. If you have NHS capacity, a separate small campaign keeps it from eating your private budget.
Should dentists use Facebook and Instagram ads?
For cosmetic treatments like whitening, bonding and Invisalign, often yes, because they're visual and people don't always search before deciding. For emergencies and implants, Google Search usually comes first.
What does the free PPC audit include?
I review your account structure, keywords and search terms, ads, bidding, audiences, conversion tracking and landing pages. You get a written report within five working days showing where money is being wasted and what I'd fix first, plus a call to talk it through. It's free with no obligation. You can use it with me, with someone else, or yourself.
Find out where your ad spend is leaking
Get a free, no-obligation audit of your Google, Microsoft or Meta Ads. You'll get a written report and a call to walk through it. Use it with me or without me.