Conversion tracking that shows which ads bring in business
If the platforms can't see your enquiries, they can't find you more of them. I set up tracking for forms, calls, bookings and, where possible, the sales that follow, so you and the algorithms optimise for the right thing.
Tracking setup
- Setup from £300
- GA4 and Google Tag Manager
- Call and form tracking
- Offline conversion imports
What I set up
- Google Analytics 4 and Google Tag Manager, configured cleanly, with key events marked and cookie consent handled properly.
- Form and booking tracking, including third-party booking tools and embedded forms.
- Call tracking: calls from ads, and clicks on your phone number on your website.
- Enhanced conversions for Google Ads and the Conversions API for Meta, to recover data that browsers block.
- Offline conversions: sending "became a client" or "booked" back from your CRM (customer relationship management system) so the platforms optimise for customers, not just enquiries.
Why this matters most
In most audits I do, the biggest problem isn't the ads. It's tracking. Counting page views as conversions, counting the same lead twice, or missing phone calls all teach Google to find the wrong people. Fixing tracking is often the fastest way to cut your cost per lead.
Experience: I've built tracking across Google Ads, GA4, Tag Manager, HubSpot and Salesforce, including offline conversion imports and call tracking, linking ad clicks to booked patients and qualified sales pipeline.
Often paired with
Common questions
My agency says tracking is set up. How do I know if it's right?
Look at what Google Ads counts as a conversion. If it includes page views, button clicks or duplicates, or the numbers don't match the enquiries you actually receive, something's wrong. The free audit checks this.
Do I need a cookie banner?
If you use analytics or advertising cookies, UK law requires consent first. I set up Google's consent mode and a simple banner so you stay compliant while keeping as much data as possible.
Find out where your ad spend is leaking
Get a free, no-obligation audit of your Google, Microsoft or Meta Ads. You'll get a written report and a call to walk through it. Use it with me or without me.