Google Ads management by a senior specialist
Google Ads puts you in front of people at the moment they search for what you sell. I build and run accounts that pay for the right searches, ignore the wrong ones, and track every call and enquiry.
Google Ads services
- Free audit
- New account build from £600
- Restructure from £750
- Management from £450 a month
What I manage
- Search campaigns built around high-intent keywords, with tight match types and a growing negative keyword list so you stop paying for irrelevant searches.
- Performance Max, used where it helps, with brand exclusions, audience signals and proper conversion data so it doesn't just recycle your existing customers.
- Local campaigns with location targeting set to "presence" (people actually in your area, not just interested in it), ad scheduling and call assets.
- Shopping campaigns for e-commerce, with feed fixes and product-level bidding.
- Display and YouTube remarketing to bring back people who visited but didn't enquire.
What monthly management includes
- Weekly search term reviews and negative keywords
- Bid strategy and budget management based on cost per lead, not clicks
- Ad copy and asset testing
- Location, device and schedule adjustments
- A monthly plain-English report, a call, and a live dashboard
- Direct access to me by phone, email or WhatsApp
New build or restructure?
If you've never advertised, or your account is beyond saving, I'll build a new account from keyword research upward. If you have an account with useful history but a messy structure, a restructure keeps what works and rebuilds the rest. The free audit tells you which you need.
Experience: I've managed Google Ads budgets from £1,000 a month for local businesses at Yell to £2m a month for global brands at PHD Media. One Performance Max campaign generated £20k to £25k of revenue from £2k to £3k of spend in its first month.
Common questions
What does the free PPC audit include?
I review your account structure, keywords and search terms, ads, bidding, audiences, conversion tracking and landing pages. You get a written report within five working days showing where money is being wasted and what I'd fix first, plus a call to talk it through. It's free with no obligation. You can use it with me, with someone else, or yourself.
What's the minimum ad budget you work with?
I recommend at least £750 a month in ad spend, paid directly to Google, Microsoft or Meta. Below that there usually aren't enough clicks to learn what works. Some sectors need more: solicitors usually need £1,500 or more because clicks are expensive. I'll tell you honestly if your budget won't work.
How quickly will I see results?
Enquiries can start in the first week, but most accounts need four to eight weeks for the platforms to learn and for me to cut wasted spend. By about three months you should have a clear picture of cost per lead and where to scale. Anyone who promises instant results is guessing.
Do I own my ad accounts?
Yes. Your Google Ads, Microsoft Ads and Meta accounts stay in your name and you keep full admin access. If we stop working together, everything stays with you: campaigns, data, audiences and history.
Is Google Ads worth it for a small business?
Usually yes, if three things are true: people search for what you sell, a customer is worth enough to cover the cost of a lead, and you can answer enquiries quickly. The free audit, or a launch plan if you're not advertising yet, will tell you whether the numbers work before you spend.
Find out where your ad spend is leaking
Get a free, no-obligation audit of your Google, Microsoft or Meta Ads. You'll get a written report and a call to walk through it. Use it with me or without me.